Hayfa Khalidy-Beyhum

Hayfa Khalidy-Beyhum is a seasoned professional with extensive experience in financial sustainability, marketing, and brand management. Currently serving as Financial Sustainability Senior Officer at the International Federation of Red Cross and Red Crescent Societies since September 2020, Hayfa leads the development of initiatives to enhance the financial viability of National Societies in alignment with Strategy 2030. Previously, Hayfa held roles such as Global Account Director at Tsquared Insights and Camel Global Brand Manager at Japan Tobacco International, where responsibilities included client portfolio development, innovation, product strategy, and competitive intelligence. With a solid educational background that includes multiple degrees in business administration, management, and biochemistry, as well as specialized executive programs, Hayfa brings a unique blend of analytical and strategic expertise to various sectors.