John W. Kooyman

In July 2020 John Kooyman assumed the role of Chief of Staff at Colgate. He helps drive the company’s key strategic initiatives across a wide range of areas and acts as the principal executive liaison with the Board of Directors, helping support the Board’s governance responsibilities. Prior to his current role, Mr. Kooyman served as the Chief Marketing Officer at Colgate, where he was responsible for overseeing the planning, development and execution of the organization’s Global marketing and advertising initiatives. Kooyman joined Colgate in 1993 and progressed through roles of increasing responsibility in U.S. Marketing before being promoted to Marketing Director, Toothpaste for the U.S. Company in 1998, where he led his team during a period of rapid share growth. In 2001, Kooyman was promoted to Marketing Director for the Nordic Group. In 2004, he returned to the U.S. as General Manager for Personal Care Marketing and was later promoted to Vice President. Kooyman moved to C-P Benelux in 2008 as Vice President and General Manager and became Vice President and General Manager, C-P Iberia in 2009. In 2012, he was promoted to Vice President, Marketing for the Africa/Eurasia Division and then progressed to hold Vice President for Marketing roles in Latin America and in North America. Prior to joining Colgate, Kooyman worked for Nestle SA and Cadbury Schweppes Ltd. He holds an MBA from Harvard Business School.


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