International Institute for Analytics
Jason Larson is an accomplished content strategist and leader with extensive experience in content creation and marketing across various sectors. Currently serving as the Senior Director of Content at the International Institute for Analytics, Jason oversees content strategy and production, focusing on customer-centric marketing and thought leadership. Prior to this role, Jason worked at Evanta, a Gartner Company, as the Director of Content, contributing significantly to the Chief Data Officer and Chief Human Resource Officer communities. Jason co-founded an award-winning creative agency, Distillery Corps, enhancing branding and communication for academic clients. With a solid background in education as an instructor in writing and literature at multiple institutions, Jason holds an MFA in Creative Writing from the University of Massachusetts Amherst and a BS in Psychology from the University of Oregon.
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International Institute for Analytics
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IIA is the authority on analytics maturity and best practices. We guide organizations in leveraging the power of analytics to drive business results.