Claudia Cacia

Claudia Cacia is the VP Global Alliances for Europe at International Institute of Marketing Professionals. Claudia has over 15 years of experience in marketing and communications, including trade marketing, brand management, digital strategy, and event management.

Claudia began their career as a Research Fellow at the University of Salerno, where they also served as a Faculty Advisor for the NMUN and HAVMUN - ONU. Claudia then worked as a Post doc research fellow at the University of Salerno before taking on the role of Researcher at CReSV - Center for Research on Sustainability and Value presso Bocconi University.

In 2010, they joined PAPILLON S.R.L. as Head of Marketing and Communications. In this role, they were responsible for the creation and direction of the Marketing and Communication department, including the definition of marketing and communication strategies, the development of cross-media plans, the management of web sites and e-commerce platforms, and the coordination of licensed product development. Claudia also oversaw the budget for all marketing and communications activities.

In 2014, they were promoted to Trade Marketing Manager GDO, where they were responsible for developing and executing trade marketing plans to drive sales growth for Caffè Borbone products in grocery stores.

In 2018, Claudia joined the International Institute of Marketing Professionals as VP Global Alliances for Europe, where they are responsible for developing and executing marketing plans to raise awareness of the organization and its programs among marketing professionals in Europe.

Claudia Cacia has a Bachelor of Science in Business Administration with a specialization in Finance from Università Commerciale 'Luigi Bocconi' and a Doctor of Philosophy from Università degli Studi di Salerno.

Each of the VPs report to the Global Alliances Committee, which is chaired by Claudia Cacia.