Hieu Vu

Hieu Vu is a seasoned marketing professional with a diverse background in brand development, digital marketing, and market research. Currently serving as Senior Marketing Supervisor & Digital Lead at International Minh Viet JSC since October 2023, Hieu is responsible for the Instax brand development, including campaigns and digital performance management. Prior roles include Marketing Lead at Papaya Insurtech, where Hieu conducted market research and collaborated across departments to develop health insurance products, and Digital Marketing Specialist at Cathay Vietnam, focusing on media planning and content marketing strategies to enhance brand engagement. Hieu began the career as a Marketing Specialist at Deli Group Co., Ltd., gaining experience in event organization, market surveys, and communication campaigns. Hieu holds a Bachelor's degree in Chinese Language and Literature from Vietnam National University, Hanoi.