International Olympic Committee
Alejandro Lifschitz is an experienced communications and media professional currently serving as Associate Director in the Digital Engagement & Marketing Department of the International Olympic Committee since January 2021. Lifschitz's prior roles include Head of Digital Communications for Lausanne 2020, Director of Communications for Juegos Olímpicos de la Juventud Buenos Aires 2018, and International Media Strategist for the Rio 2016 Olympic and Paralympic Games. Lifschitz's extensive background in journalism includes key positions at Thomson Reuters, where responsibilities encompassed leading news operations in several Latin American countries and managing editorial teams. Lifschitz began a career in journalism at El Cronista Comercial and as a freelance war correspondent before earning a degree from the University of Buenos Aires.
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International Olympic Committee
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The International Olympic Committee is the supreme authority of the Olympic Movement. Acting as a catalyst for collaboration between all parties of the Olympic family, from the National Olympic Committees (NOCs), the International Sports Federations (IFs), the athletes, the Organising Committees for the Olympic Games (OCOGs), to the TOP partners, broadcast partners and United Nations agencies, the International Olympic Committee (IOC) shepherds success through a wide range of programmes and projects. On this basis it ensures the regular celebration of the Olympic Games, supports all affiliated member organisations of the Olympic Movement and strongly encourages, by appropriate means, the promotion of the Olympic values.