Alejandro Lifschitz

Alejandro Lifschitz is an experienced communications and media professional currently serving as Associate Director in the Digital Engagement & Marketing Department of the International Olympic Committee since January 2021. Lifschitz's prior roles include Head of Digital Communications for Lausanne 2020, Director of Communications for Juegos Olímpicos de la Juventud Buenos Aires 2018, and International Media Strategist for the Rio 2016 Olympic and Paralympic Games. Lifschitz's extensive background in journalism includes key positions at Thomson Reuters, where responsibilities encompassed leading news operations in several Latin American countries and managing editorial teams. Lifschitz began a career in journalism at El Cronista Comercial and as a freelance war correspondent before earning a degree from the University of Buenos Aires.