Christel Deshaie

Christel Deshaie is a seasoned professional with extensive experience in strategic partnerships, governance, and project management within the International Olympic Committee (IOC) since 2014. Current responsibilities include leading cultural exchange and education projects, coordinating research, and enhancing online visibility through SEO and SEA. Christel has previously held positions such as Strategic Planning & Executive Services Manager and Communication Manager at CANAL+, where effective communication and digital campaigns were developed, resulting in significant turnover growth. Academic qualifications include a Master's degree in Marketing, Communication and Public Relations from SAWI Polycom, along with certifications in digital marketing and leadership from CREA and IMD. Christel has also contributed to the education sector as a lecturer at SAWI Marketing Centre.