International Olympic Committee
Mariya Kutmanova is an experienced marketing and brand strategist, currently serving as the Head of Brand Growth & Marketing at the International Olympic Committee since June 2021, where leadership focuses on global brand strategy for the $11.4 billion Olympic brand. Previously, Mariya worked at The Coca-Cola Company as Head of Creative Strategy & Content, leading integrated marketing campaigns across multiple platforms and driving innovation within health brands. Additional roles include strategic positions at WPP, Cancer Research UK, TMW Unlimited, and Grey London, where achievements encompassed brand strategy development, cross-agency collaboration, and fostering creativity and inclusivity in marketing. Mariya holds certifications in Innovation, Growth Marketing, and Mindfulness, underlining a commitment to continuous professional development and innovative strategies in brand management.
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International Olympic Committee
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The International Olympic Committee is the supreme authority of the Olympic Movement. Acting as a catalyst for collaboration between all parties of the Olympic family, from the National Olympic Committees (NOCs), the International Sports Federations (IFs), the athletes, the Organising Committees for the Olympic Games (OCOGs), to the TOP partners, broadcast partners and United Nations agencies, the International Olympic Committee (IOC) shepherds success through a wide range of programmes and projects. On this basis it ensures the regular celebration of the Olympic Games, supports all affiliated member organisations of the Olympic Movement and strongly encourages, by appropriate means, the promotion of the Olympic values.