Varia Bortsova

Senior Digital Partnerships And Innovation Manager at International Olympic Committee

Varia Bortsova is an experienced professional in digital partnerships and innovation, currently serving as the Senior Digital Partnerships and Innovation Manager at the International Olympic Committee since February 2020. With a focus on enhancing fan engagement through innovative technology and experiences, Varia has also contributed to Soviet Visuals as the Founder & Editor-in-Chief since May 2016. Previous roles include positions at Meta, where Varia managed risk and escalations, and Twitter, where Varia produced content for global marketing initiatives and supported partner operations. Early experience includes international marketing at The University of Hong Kong and internships in editorial and production roles. Varia's background also includes being a classical ballet dancer with the Moscow City Ballet, reflecting a diverse career trajectory. Educational achievements include a Bachelor's Degree from The University of Hong Kong and a certificate from Stanford University in Innovation and Entrepreneurship.

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International Olympic Committee

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The International Olympic Committee is the supreme authority of the Olympic Movement. Acting as a catalyst for collaboration between all parties of the Olympic family, from the National Olympic Committees (NOCs), the International Sports Federations (IFs), the athletes, the Organising Committees for the Olympic Games (OCOGs), to the TOP partners, broadcast partners and United Nations agencies, the International Olympic Committee (IOC) shepherds success through a wide range of programmes and projects. On this basis it ensures the regular celebration of the Olympic Games, supports all affiliated member organisations of the Olympic Movement and strongly encourages, by appropriate means, the promotion of the Olympic values.


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