Varia Bortsova

Varia Bortsova is an experienced professional in digital partnerships and innovation, currently serving as the Senior Digital Partnerships and Innovation Manager at the International Olympic Committee since February 2020. With a focus on enhancing fan engagement through innovative technology and experiences, Varia has also contributed to Soviet Visuals as the Founder & Editor-in-Chief since May 2016. Previous roles include positions at Meta, where Varia managed risk and escalations, and Twitter, where Varia produced content for global marketing initiatives and supported partner operations. Early experience includes international marketing at The University of Hong Kong and internships in editorial and production roles. Varia's background also includes being a classical ballet dancer with the Moscow City Ballet, reflecting a diverse career trajectory. Educational achievements include a Bachelor's Degree from The University of Hong Kong and a certificate from Stanford University in Innovation and Entrepreneurship.