Derek Cowan

Derek Cowan possesses extensive experience in partnership marketing within the sports industry, currently working for NASCAR and the International Speedway Corporation since 2019 and 2011, respectively. Responsibilities include the management and activation of partnerships valued over $20 million, coordinating event execution, and overseeing a marketing team. Notable partnerships include major brands such as AdventHealth, Anheuser-Busch, and Coca-Cola. Earlier roles include corporate partnerships with the Orlando Magic, executive suite sales at MLSE, and internship coordination at the University of Central Florida. Derek holds a Master of Sport Business Management and an MBA in Marketing and Finance from the University of Central Florida, alongside a Bachelor of Commerce from Carleton University.