Patrick Fisher is an experienced analyst currently serving as a Senior Analyst for the UK & Ireland at IWSR Drinks Market Analysis since September 2022. Prior roles include Analytics Team Lead at NielsenIQ and several positions as Research Consultant at KAE from 2020 to 2021. Patrick Fisher has a distinguished background at Young & Rubicam from 1997 to 2018, holding various leadership roles, including Head of Research for EMEA, where responsibilities included managing the BrandAsset Valuator research program across Europe and developing strategic insights through robust data analysis. Earlier experiences include roles at Zenith Global Ltd as a Market Research Executive and education at London South Bank University and Bournemouth University, culminating in a Bachelor’s degree in Modern Languages & International Studies and a Postgraduate Diploma in European Enterprise Management.
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