Intersnack Group GmbH & Co. KG
Mircea Badiu is a seasoned marketing professional with extensive experience in brand and category management across various industries. Currently serving as Senior Brand Manager for Chio at Intersnack Group GmbH & Co. KG since April 2022, Mircea oversees the brand's profitability and growth in six Central and Eastern European markets. Prior roles include Senior Category Manager at Intersnack Romania, where responsibilities encompassed the development of the PomBar brand, and Senior Brand & Trade Marketing Manager at RB, managing key brands such as Vanish and Calgon. Previous experience also includes significant positions at HEINEKEN and Interstar Chim, where leadership in marketing strategies resulted in substantial revenue growth. Mircea holds a Master's degree in Strategic Marketing from Babes-Bolyai University and a Bachelor's degree in Business Management from Universitatea „Petru Maior” din Târgu-Mureș.
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Intersnack Group GmbH & Co. KG
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Intersnack was founded in Germany more than sixty years ago and made its first potato chips in 1968. Since then, we have grown and flourished to become one of the market leaders in savoury snacks, present in over 30 countries across Europe, Australia, New Zealand and beyond. We have a large portfolio of local and international snack brands, from potato chips, nuts, and baked products to specialty snacks. Our many famous brands include funny-frisch, Chio, Estrella, Hula Hoops, POM-BÄR, McCoy's, ültje, Vico, Tayto and Griffin's. As a privately owned company, we operate with a long-term view. We believe our strength lies in our unique blend of local knowledge and international expertise; our people and teamwork plus our entrepreneurial spirit and a drive for excellence in everything we do. Intersnack has a diverse community of employees, across many countries. But we all share an inclusive culture, driven by teamwork and motivated by excellence. And we care deeply about the impacts of our actions - on our people, our business and the planet.