Mircea Badiu

Mircea Badiu is a seasoned marketing professional with extensive experience in brand and category management across various industries. Currently serving as Senior Brand Manager for Chio at Intersnack Group GmbH & Co. KG since April 2022, Mircea oversees the brand's profitability and growth in six Central and Eastern European markets. Prior roles include Senior Category Manager at Intersnack Romania, where responsibilities encompassed the development of the PomBar brand, and Senior Brand & Trade Marketing Manager at RB, managing key brands such as Vanish and Calgon. Previous experience also includes significant positions at HEINEKEN and Interstar Chim, where leadership in marketing strategies resulted in substantial revenue growth. Mircea holds a Master's degree in Strategic Marketing from Babes-Bolyai University and a Bachelor's degree in Business Management from Universitatea „Petru Maior” din Târgu-Mureș.