Shannon Dan

Shannon Dan currently serves as EVP of Strategy & Growth at the Association of Pickleball Professionals since January 2023. With extensive experience at Intersport since October 2006, Shannon has held various leadership positions, including EVP of Innovation, EVP of Agency Services, and SVP of Digital Strategy, overseeing a comprehensive marketing agency specializing in Content Marketing, Experiential Marketing, Sponsorship Consulting, and Hospitality. Shannon also played a key role as Vice President of Television & Digital Content and General Manager of CelebTV, which is recognized as a leading online entertainment news source. Earlier career roles include Basketball Communications Coordinator at the National Basketball Association and Assistant Director for Promotions at the Atlantic City Surf. Shannon holds a Bachelor of Arts in Journalism & Mass Communication from St. Bonaventure University.