Keith Macy, MSMR, currently serves as a Consumer Insights Analyst at Interstate Batteries since August 2019, where responsibilities include leading custom marketing research studies, presenting actionable insights to Marketing leadership, and managing data that influences a significant media plan. Previously, at PepsiCo from June 2014 to February 2019, Keith developed consumer insights reports, conducted ROI analysis on marketing programs, and improved marketing processes, earning multiple awards for exceptional performance. Prior experience includes roles at Southwest Airlines, Thru, K and L Custom Homes, and Academy Sports + Outdoors, emphasizing consumer insights and team leadership. Keith holds a Master of Science in Marketing Research and a Bachelor of Business Administration in Business Management from The University of Texas at Arlington.
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