Ilana Jansen

Ilana Jansen is an experienced professional currently serving as a Conversie Specialist at Intertoys, focusing on data analysis, conversion rate optimization (CRO), and A/B testing since May 2021. Prior roles include Growth Marketer at OK.app, where Ilana concentrated on app acquisition and retention, and Growth Hacker at DenkProducties, responsible for CRO, SEA/SEO, email marketing, social media, and A/B testing. Ilana's expertise encompasses a broad range of skills including growth-hacking frameworks, Google Analytics, and UX/UI principles. Ilana also gained foundational experience in PR and marketing roles across various organizations, contributing to brand awareness and media relations. Educational credentials include attendance at B. Startup School Amsterdam and degrees from HAN University of Applied Sciences and Hogeschool Leiden.