Anahita Poonegar

Anahita Poonegar is Intertrust’s senior vice president, chief marketing officer, and general manager of India and is responsible for all aspects of Intertrust’s marketing and communications, and country head for Intertrust India.

Before being named chief marketing officer in 2020, Anahita was vice president of marketing and was responsible for rebranding the company from a pioneer in rights management technologies for Media and Entertainment to a data governance platform. She also chaired the marketing working groups for the Marlin and Coral industry consortia that were founded by titans from the consumer electronics industry and studios. Anahita has also grown Intertrust’s India business from the ground up to a multi-million dollar business today, by forming strategic partnerships, participating in government tenders, and hiring industry veterans.

Before joining Intertrust, Anahita was responsible for marketing and technical writing at Zero Gravity Technologies, a secure enterprise communications software developer. Her early career was spent doing econometrics projects related to watersheds, land use, and workforce planning. She is an expert in technology and society and specialized in the role of technology in empowering social movements.

Anahita holds a Ph.D. in City and Regional Planning and Science and Technology Studies from Cornell University.