Luz Marina Hernandez Baeza

Luz Marina Hernandez Baeza is an experienced professional in sales and marketing, currently serving as the Sales and Marketing Instant Lottery Manager at Intralot since December 2018. In this role, Luz Marina leads the marketing and sales efforts for printed products, focusing on product creation, market evaluation, brand positioning, and demand analysis. Prior to this, Luz Marina held the position of Jefe de Productos Impresos at Polla Chilena de Beneficencia S.A. from April 2009 to December 2018, where responsibilities included managing and developing lines of printed products aligned with commercial objectives, supervising designs, and ensuring quality control. Luz Marina also served as an Ingeniero Comercial, analyzing and preparing commercial reports and statistics. Earlier experience includes working as an Analista Gestión Interlineas at LAN Airlines, where statistical reports were prepared to support commercial management decisions. Luz Marina holds a degree in Commercial Engineering with a specialization in Marketing from Universidad Tecnológica Metropolitana.