Andrew Floor

Andrew Floor has extensive experience in the marketing and spirits industry. Andrew currently works as the Chief Marketing Officer at Intrepid Spirits, where they lead the development and evolution of the corporate narrative, vision, and strategic roadmap. Prior to this role, they served as a Strategic Advisor at Intrepid Spirits, where they crafted corporate, functional, and brand strategies.

Before joining Intrepid Spirits, Andrew worked as the Chief Marketing Officer at Somerston Estate. Andrew was responsible for defining the corporate brand and crafting the investor relations narrative.

Andrew also held the position of SVP Brand Marketing at BellRock Brands. In this role, they oversaw the development of a consumer marketing capability and implemented integrated communication and activation plans. Andrew also led a complete overhaul of the digital and social ecosystem.

Prior to BellRock Brands, Andrew worked at Treasury Wine Estates as the VP Brand & Digital Marketing. Andrew focused on challenging industry norms and establishing a consumer-first, digitally forward business model. Andrew also led the development of a digital leadership program and implemented innovative marketing initiatives, such as using AR technology to enhance the shopping experience.

Earlier in their career, Andrew served as the Managing Director/Head of Business Partnerships at ViTRO, where they provided strategic and functional leadership. Andrew also held various marketing roles at Gruppo Campari, Treasury Wine Estates (including VP Global Brand Director), Beam Global Spirits & Wine, Allied Domecq Spirits & Wines (including Global Brand Director), and Swift & Moore Australia.

Throughout their career, Andrew has demonstrated their expertise in strategic planning, brand development, marketing automation, and retail activation.

Andrew Floor attended the Australian Defence Forces Academy from 1989 to 1990, where they pursued a Bachelor of Arts (B.A.) degree in Marketing/Marketing Management, General. Prior to that, they attended Mulwaree High School in Goulburn NSW, Australia.