Dan Deshapriya

Dan Deshapriya is an accomplished professional with extensive experience in web strategy and customer journey optimization. Currently serving as Lead of Web & CRO at Intuit since August 2021, Dan drives website strategy and conversion rate optimization for Intuit UK's Quickbooks, focusing on enhancing user experience and achieving business objectives. Previously, at IG from January 2016 to August 2021, Dan was instrumental in the Marketing Customer Journey strategy and led a transformation program to improve customer acquisition and retention across various touchpoints. Dan's earlier roles include building a conversion optimization function at IG, consulting for Webtrends EMEA on B2B and B2C strategies, and managing e-commerce initiatives for Qatar Airways and Cathay Pacific Airways in the UK and Ireland. Dan holds a Professional Diploma in Marketing from CIM and a BA (Hons) in Travel & Tourism Management from the University of West London.