Declan Martin

Declan Martin has extensive experience in digital marketing and acquisition, with a career spanning over a decade in leading financial institutions and technology companies. Beginning at BMO Financial Group, Declan contributed to digital acquisition efforts for credit card portfolios, overseeing media campaigns and enhancing customer experiences. At Scotiabank, Declan advanced to Senior Manager of Digital Acquisition Marketing, leading a team focused on programmatic strategy and campaign execution across various retail products. Currently, as Head of Performance Marketing Canada at Intuit, Declan continues to leverage expertise in digital marketing and analytics. Prior experience includes serving as Director of Digital Marketing and Acquisition at Pethealth Inc., where Declan successfully built a high-performing marketing team and optimized customer journeys for improved conversion rates. Declan holds a Master of Science in Marketing from Atlantic Technological University.