Tracey Forster

Tracey Forster has extensive experience in marketing and business leadership across various industries. As Chief Commercial Officer at Sandstone Diagnostics, Inc., Tracey oversaw the commercialization of the Trak Male Fertility test. Previous roles include leading consumer marketing initiatives for GlaxoSmithKline's Smoking Control businesses and Johnson & Johnson's medicated skin products. As CEO of Sir Richard's Condom Company, Tracey drove significant growth and strategic retail expansion. Tracey also served as CMO at Digital Publishing Solutions, Inc., transitioning the company to a SaaS platform, and as VP of Marketing at Zume Inc., where rebranding efforts and eCommerce scaling were executed. Currently, Tracey is the Fractional CMO at Adaptive Solutions Marketing, a Founder/CEO of SF2BAY, and involved in QuickBooks Mobile Product Marketing at Intuit. Tracey holds a Bachelor of Science in Marketing from the University of Florida.