intuito
Karla Paniagua is an accomplished professional with extensive experience in program management, research, and editorial roles. Currently serving as Chair of the Futures Studies Specialization and Coeditor in Chief of Economía Creativa Journal at CENTRO diseño | cine | televisión, Paniagua oversees various aspects of program development, manages peer review processes, and coordinates international collaborations. Paniagua's research expertise spans UX, public policy design, trend analysis, and design thinking, with clients including BBVA, Siemens, and the British Council. Additionally, Paniagua is involved with international mentorship, cultural analysis, and serves as a judge for awards associated with the School of International Futures. Holding a PhD in interdisciplinary studies of culture and communication, along with a Master's in Social Anthropology and a Bachelor's in Social Communication, Paniagua merges academic knowledge with practical applications in the fields of design and foresight.
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intuito
An agency providing solutions to understand, inspire and guide decision-making in all areas of business through three key lenses: MARKET RESEARCH to provide brands with a deep understanding of people and their relationship to their environment. This understanding is a fundamental step in driving the choice and adoption of brands. BRANDING to influence and guide brands in the creative execution of communications, spaces, packaging and all the different points of contact in collaboration with designers, advertisers, architects, artists, and publishers among others to ensure the full expression of the brand and its experience. STRATEGIC CONSULTING working within organizations in strategic processes. From creating the purpose, identity and role of the brand, to proposing future scenarios and the steps needed to achieve them.