Samantha Hor

Samantha Hor is a skilled Senior UX/UI Designer at Invert Inc. since January 2023, previously serving as a Product Designer at Mindbliss Inc. from January 2016 to May 2023, where leadership in the end-to-end design for two digital apps was a key responsibility. At Mindbliss Inc., collaboration with a cross-functional team comprised of a product manager, software engineers, and a data scientist was essential in aligning product strategy with usability, technical feasibility, and business impact. Samantha also led the Product Creation Team at Mindvalley from March 2011 to July 2015, overseeing the full product development cycle for digital courses, while ensuring alignment with user needs, marketing objectives, and business strategies. Samantha holds a Bachelor's degree in International Marketing from Victoria University, earned between 2003 and 2007.