Investment Planning Counsel
Alex Safarova serves as the Brand and Advisor Marketing Manager at Investment Planning Counsel since February 2020, leading visual brand strategy and empowering the advisor marketing team to develop comprehensive marketing plans. Notable achievements include successful execution of two company rebrands and management of marketing budgets. Previous experience includes owning Urban Sprout Marketing, providing strategic marketing consulting, and serving as a Marketing Manager at Second Cup, where national campaigns were flawlessly executed. Academic credentials include a Brand Management Certificate and professional training in Strategic Communications and Public Relations from respected institutions in Toronto.
Investment Planning Counsel
Investment Planning Counsel (IPC) is one of Canada's leading independent wealth managers. We are a diverse group of people all driven towards one goal: helping our advisors build a better business. We support over 700 advisors who manage more than $30 billion in investments for over 200,000 Canadians. Our advisors help investors live their dreams through sound financial planning and comprehensive wealth management advice. We have strong family ties to some of Canada’s strongest and most prominent financial firms - Canada Life and Power Financial Corporation.