Alex Safarova

Alex Safarova serves as the Brand and Advisor Marketing Manager at Investment Planning Counsel since February 2020, leading visual brand strategy and empowering the advisor marketing team to develop comprehensive marketing plans. Notable achievements include successful execution of two company rebrands and management of marketing budgets. Previous experience includes owning Urban Sprout Marketing, providing strategic marketing consulting, and serving as a Marketing Manager at Second Cup, where national campaigns were flawlessly executed. Academic credentials include a Brand Management Certificate and professional training in Strategic Communications and Public Relations from respected institutions in Toronto.