Farah Shah is a seasoned marketing professional currently serving as the Head of Marketing at Investor Partner Group since December 2022, where a comprehensive marketing strategy was developed, leading to improved brand recognition and customer loyalty. Concurrently, Farah works as a Data Analyst at Odetta.ai and has been a Mentor at Girlz, FTW since November 2020, focusing on empowering women globally. Prior experience includes roles such as SEO Content Writer in February 2021, Provincial Program Officer for Media and Communication at Pakistan Red Crescent Sindh from December 2017 to February 2020, Digital Marketing Manager at NABSID Advertising from February 2016 to November 2017, and various positions in content production and communication at Ziauddin University and Rasala Publications Group. Farah holds a Master’s Degree in Media Sciences from Shaheed Zulfikar Ali Bhutto Institute of Science and Technology and a Bachelor’s Degree in Mass Communication/Media Studies from Karachi University.
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