Laila K.

Laila K. has a strong background in eCommerce and digital marketing. Laila is currently the Director of eCommerce at Invicta Stores, starting in 2020. Prior to this, Laila worked at Anda, Inc. as the Manager of eCommerce from 2018 to 2020, where they implemented SEO strategies, launched digital marketing campaigns, and analyzed customer metrics. Before that, they were the Ecommerce Manager at Goods iQ from 2014 to 2018, where they achieved significant growth in organic traffic and increased conversions. Laila also has experience as a Merchant at TigerDirect Business and as a Buyer at Highland Products Group. Laila began their career at Office Depot, first as an Assistant Buyer and later as an Associate Buyer/Category Analyst. Laila also worked at Sears Holdings Corporation as an Assistant Buyer and Merchandise Presentation Manager. Overall, they have a wealth of experience in eCommerce, digital marketing, SEO, and analytics.

Laila K. holds a Bachelor's degree in Business Management from the University of Florida, which they obtained between 2002 and 2006. In 2018, they completed a Digital Marketing program at Wyncode Academy. Laila K. then pursued an Executive MBA from the Florida International University - College of Business, which they completed between 2017 and 2019. Additionally, they obtained certifications in Google Ads Fundamentals and Google Analytics Individual Qualification in July 2019.