Ali Lowry

Ali Lowry is an experienced brand strategist and marketing leader currently serving as Managing Director of Strategy at Invisible Dynamics, a consultancy focused on brand transformation through culture, creativity, and commerce. Prior to this role, Ali was Chief Brand Officer at Plum Guide, leading brand strategy and growth for a collection of critically-vetted holiday homes. Experience as a Brand Strategy Consultant was gained through freelance work, advising businesses in the lifestyle, fashion, and CBD sectors. Notable accomplishments include serving as VP of Brand Marketing at Hunter Boot Ltd, where Ali was pivotal in elevating the brand's global presence and achieving a 50% increase in sales. Earlier in the career, Ali held the position of UK Communications Director at Giorgio Armani, managing PR and marketing for the brand. Education includes a business program at thePower and a degree from the University of Nottingham.