Sandy Pell

Sandy Pell's work experience includes senior leadership roles in marketing and communications. From 2021 to present, Pell has been serving as the Senior Director of Corporate Marketing at Invoca, a leader in Conversation Intelligence AI. Prior to that, Pell held the position of Director of Corporate Marketing at Invoca from 2021 to 2022. Pell also co-founded Pellvetica Commercial Murals and Illustrations in 2014, where they worked as a Partner and Commercial Mural Artist, collaborating with various organizations and agencies. Other notable roles include being the Head of Corporate Communications at Vidyard from 2016 to 2021, President & Founder of WRPR - Waterloo Region Public Relations from 2018 to 2021, and Manager of Corporate Communications and Public Relations at Hootsuite from 2011 to 2016. Pell's diverse experience also includes serving as a Board Member at the Grand Valley Trails Association and Wilfrid Laurier University, as well as being an Advisor at Guidepoint. In addition, Pell worked as a Stock Photographer for iStockphoto, ShutterStock, and Dreamstime from 2006 to 2012.

Sandy Pell completed the Fundamentals of Product Management course at Stanford Continuing Studies in 2023. In 2020, they obtained a Certificate in Effective Workplace Communications from the University of Waterloo. Their education also includes UBC Continuing Studies in Professional Writing from 2017 onwards. Additionally, Sandy has an Honours Degree in Communication Studies with a minor in Sociology from Wilfrid Laurier University and completed an International Exchange in New Media and English Studies at the University of Limerick. They also have a certification in Social Media Management from Hootsuite Academy. Sandy has acquired several additional certifications, such as Lead Generation Foundations, Create a Go-to-Market Plan, Everything as a Service (XaaS) is the Future of Business, Managing Your Personal Investments, The Six Morning Habits of High Performers, Pitching Your Ideas Strategically, and Writing a Press Release, all obtained from LinkedIn.