Kyle Baker

Vice President, Global Strategic Partnerships at InVue

Kyle Baker has a diverse work experience that spans over 30 years in various industries. Kyle has held leadership positions in companies such as InVue, Silicon Labs, ON Semiconductor, California Micro Devices, Wafer Level CSP Forum, Cirrus Logic, Candescent Technologies, Western Digital Corporation, and Procter and Gamble.

At InVue, Kyle served as the Vice President of Product Marketing, where they developed product strategy and led innovation for a retail B2B hardware product and SaaS application organization. Kyle conducted strategic analysis, guided engineering and innovation priorities, and successfully planned the development of annual revenue plans.

At Silicon Labs, Kyle worked as the Product Line Director, responsible for delivering sales and commercial support to global teams. Kyle oversaw a team of professionals and led business planning initiatives, stakeholder engagement, and managed P&L responsibilities.

As the Senior Director of Marketing, Protection Products at ON Semiconductor, Kyle developed strategic marketing plans, managed budget oversight, and forged strategic partnerships with leading OEMs. Kyle successfully designed a line of application-specific integrated passive devices that became industry standards.

In their role as Vice President of Marketing at California Micro Devices, Kyle led market strategy, product management, and tactical marketing for corporate turnaround. Kyle developed application-specific integrated passive devices that achieved growth and penetration at major OEMs.

Kyle also founded and served as the Chairman of the Board of Directors for the Wafer Level CSP Forum, where they promoted the adoption of wafer level chip scale packaging.

During their time at Cirrus Logic, Kyle held various positions, including Vice President of Marketing Optical Storage Business Unit. Kyle managed marketing, product development, and program management, and completed a significant negotiation for a volume purchase agreement.

At Candescent Technologies, Kyle worked as the Senior Director of Marketing, responsible for product development, marketing, and sales. Kyle played a key role in developing the company's display strategy and identifying lead customers.

During their time at Western Digital Corporation, Kyle worked as a Marketing Manager, managing product development for a line of LCD graphics controllers. Kyle generated substantial revenue and secured design wins with major companies such as IBM and Dell.

Kyle also gained experience at Procter & Gamble as a Sales Representative and District Field Representative. Kyle managed new product distribution, served as a regional marketing coordinator, and developed corporate sales materials.

Overall, Kyle Baker has a strong background in product marketing, strategic planning, team leadership, and successful business development across a wide range of industries.

Kyle Baker has a Certificate in International Marketing from the Institute for International Studies and Training in Fujinomiya, Japan. Kyle also has an MBA in Marketing from San Francisco State University, an EPGC in Management from Stanford University Graduate School of Business, and a Bachelor's Degree in History from William & Mary.

Links

Previous companies

Cirrus Logic logo
Western Digital logo

Timeline

  • Vice President, Global Strategic Partnerships

    November 1, 2022 - present

  • Vice President, Product Marketing

    March, 2012

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