Atique Shah

Atique Shah is an experienced marketing and analytics professional, currently serving as SVP of Global Marketing & Advanced Analytics at InZicht Consulting since January 2016, where data-driven marketing strategies are developed to enhance consumer engagement and optimize customer journeys. Previously, Atique held several key roles including Chief Data Officer at Sharecare, Inc., where personalization strategies led to a 30% increase in customer engagement, and Global Vice President of Guest & Campaign Marketing at InterContinental Hotels Group, where marketing automation campaigns were launched across 4,800 properties. Atique's extensive background includes leadership positions at EarthLink, Churchill Downs Incorporated, GSI Commerce/Ebay Enterprise, the National Basketball Association, and Vivendi, focusing on CRM implementation, data analytics, and marketing strategy. Atique holds an MBA in International Marketing & Operations Management from New York University and a BBA in Business Administration and Financial Management from Wittenberg University.