Daniel Fernández

Paid Media Manager at ION Marketing

Daniel Fernández has a diverse background in digital marketing and data analysis. Daniel most recently worked as a Paid Media Manager at ION Marketing starting in 2022. Prior to that, they were a Data Visualization and Reporting Analyst at Niche Aim Technologies from 2020. From 2019 to 2020, they served as a Data Analyst Senior at AGENCIAi, where they focused on implementing and monitoring digital campaign strategies. In 2018 to 2019, Daniel worked as a Business Performance Analyst at GoVirtualMx, where they implemented strategies and provided support to the paid campaign team. Before that, they held the role of Data Analytics Manager at SrPago from 2017 to 2018. Daniel also has experience as a Gerente de Operaciones at Taba in 2017, a Digital Media Specialist at Creative Dreams The Digital Agency from 2016 to 2017, and a Project Manager at Mobile360 from 2016 to 2016. Prior to that, they worked as a Consultor de Medios Digitales at CODICE pasión digital from 2015 to 2016 and as a Marketing Digital Manager at Yobemedia.com in 2014. Daniel's experience includes creating and implementing marketing strategies, analyzing campaign performance, creating reports and dashboards, managing Google Analytics and Google Tag Manager, and providing client support.

Daniel Fernández's education history is as follows:

Daniel Fernández attended the Universidad Nacional Autónoma de México from 2016 onwards, where they studied Ciencias de la comunicación. Daniel obtained a degree in Digital Marketing from Interactive Advertising Bureau Spain in 2014. In the same year, they also studied at Fermatta but the degree obtained and field of study are unknown.

In terms of additional certifications, Daniel obtained several certifications in various domains. Daniel achieved certifications including "Big Data and Machine Learning Fundamentals", "Exploring and Preparing your Data with BigQuery", and "Google Cloud Computing Foundations: Cloud Computing Fundamentals" from the Google Cloud Skills Boost institution. Additionally, they obtained the EF SET English Certificate 80/100 (C2 Proficient) from the EF Standard English Test (EF SET).

Daniel also earned certifications such as "IMS Certification on Programmatic - IMS Connect", "IMS Certification on Twitch", "IMS Certification on Twitter", and "IMS Certification on VEVO" from IMS Internet Media Services. Furthermore, Daniel acquired the "DoubleClick Search" certification from DoubleClick, the "Profesional Acreditado de Bing Ads" certification from Microsoft, the "Marketing Online" certification from Shaw Academy, and the "Digital Marketing Expert" certification from WooRank.

Daniel also obtained certifications such as "Analítica Web" from Activate Learning Academy - EOI, the "Certificado en SEO y SEM" from Tutellus, the "E-Commerce" certification from Activate Learning Academy - EOI, and the "Marketing/Mercadotecnia Digital" certification from Activate Learning Academy - iab Spain. Lastly, they earned certifications in "Publicidad en móviles" and "Google Analytics" from Google.

It is important to note that the obtained_year and obtained_month information given does not guarantee the exact timeline of when each certification was achieved within the indicated year/month.

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Timeline

  • Paid Media Manager

    September, 2022 - present