Alicia López Lapeña

Alicia López Lapeña has a diverse work experience spanning several industries. Alicia began their career as a Public Relations Intern with LVMH Perfumes & Cosmetics, where they gained knowledge and exposure to the industry. Alicia then worked as a Protocol Assistant at NHV, contributing to a project for the Instituto de Crédito Oficial (ICO).

Moving forward, Alicia joined Staff Eventos, where they focused on event planning and coordination. Alicia then transitioned to Bassat Ogilvy as an Account Executive, where they managed client portfolios, conducted competitor analysis, and coordinated production processes for campaigns.

In 2010, Alicia joined POOL CREACIONES PUBLICITARIAS S.A. as an Account Executive, working with clients such as BBVA and La Sirena. Alicia'sresponsibilities included managing projects from start to finish, developing proposals, and coordinating campaigns.

The following year, Alicia took on the role of Account Executive Sr. at Grow Comunicacion. Alicia primarily worked with Leroy Merlin, overseeing retail projects and managing all aspects of campaign development.

In 2012, Alicia joined Essilor España S.A as the Customer Loyalty & Trade Marketing Manager. In this role, they were responsible for loyalty programs, organizing events, international incentive trips, and product launches for brands like Varilux, Crizal, and Eyezen. Alicia eventually transitioned to the role of responsible for Trade Marketing, Advertising, and Communication, where they focused on product launches and organizing product presentations in major cities across Spain.

Alicia's most recent position was as the Key Account & Europe Marketing Manager at IOT Lenses See The Difference. Alicia was involved in designing and implementing the marketing plan, as well as providing personalized promotional and educational material to their business partners.

Throughout their career, Alicia has demonstrated strong skills in marketing, trade marketing, event management, and account management. Alicia has a proven ability to develop and implement successful marketing strategies and effectively communicate with clients.

Alicia López Lapeña's education history is as follows:

- From 2015 to 2018, they attended Esade and completed the Corporate Program for Management Development. Alicia'sfield of study is not specified.

- In 2017, they enrolled at IAB - Interactive Advertising Bureau Spain for a Digital Marketing degree. Alicia'sfield of study was marketing.

- In 2014, they attended Universidad Nacional Autónoma de México for a course titled "Ser más creativos."

- In 2011, they studied at AGEP and earned a degree in Community Manager with a focus on advertising.

- From 2008 to 2010, they attended Escuela Internacional de Protocolo and obtained a Master's degree in Protocol and External Relations.

- From 2003 to 2008, they attended Universidad CEU San Pablo and obtained a Bachelor's degree in Advertising and Public Relations.

- In 2006, they studied at Université catholique de Louvain and earned a Licence in Communication.

- In 2004, they completed a Master's program in Sports Protocol at Universidad Complutense de Madrid, with a focus on protocol.

- From 1986 to 2003, they attended Maristas Chamberí, although no specific degree or field of study is mentioned.

- In 2015, they started studying Chinese for beginners at Beijing University - Universidad de Pekin, and it is not specified when they finished.