Mariel Avalos

Mariel Avalos serves as the Paralympic Heritage Manager at the International Paralympic Committee since February 2014, leading initiatives to celebrate the impact of the Paralympic Movement globally. Previously, Mariel held roles such as Marketing and Rights Activation Manager, overseeing global and local brand campaigns for the award-winning DE&I initiative WeThe15 and the Paralympic brand, and as Paralympic Games Brand and Creative Services Manager, steering brand strategy and execution for the Paralympic Games. Prior experience includes serving as Marketing Account Manager at Grupo Tv Promo, where Mariel managed marketing campaigns for major brands, and Marketing Assistant at Johnson & Johnson, where a record was set in sponsorship sales. Educational credentials include certificates in Negotiation from IPADE Business School, Digital Marketing Analytics from MIT Sloan School of Management, and a Master of Advanced Studies in Sport Administration from EPFL, alongside various other marketing and management certifications.