Yann Balbaert

Yann Balbaert is a seasoned professional with extensive experience in digital strategy and customer experience. Currently serving as a CX & Digital Transformation Consultant at IPG Mediabrands Belgium, Yann has also founded and operates LET'S TRY THE OTHER WAY, providing advisory services across various industries, including automotive and retail. Previously, leadership roles included Digital Marketing Transformation Lead at Accenture Song and Head of Customer Experience at Havas Brussels, where Yann spearheaded digital transformation initiatives. Additionally, Yann co-founded Catch Art, an art curation advisory service, and has a background in mentoring start-ups and teaching digital marketing at Solvay Brussels School. Educational qualifications include a Master's degree in Communication from Université libre de Bruxelles.