Dimitri is Global CEO of Initiative. Prior to this role, Dimitri was Global CEO of Reprise, Medibrands’ specialist agency dedicated to delivering integrated solutions in digital marketing and e-commerce. As Global CEO of Reprise, Dimitri was responsible for helping to grow Reprise across the agency’s global network, as well as cultivating partnerships and driving the IPG open architecture platform between Reprise and Mediabrands’ full-service media agencies, UM and Initiative. Dimitri has a background in data analytics, extensive experience in managing creative agencies and a passion for strategy. He is originally from Belgium and holds degrees from the University of Antwerp and the Xavier Institute of Management in India.
IPG Mediabrands
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Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). Mediabrands manages approximately $40 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM and Initiative and through its award-winning specialty business units Reprise, MAGNA, Orion Holdings, Rapport, Healix and the IPG Media Lab.