Dimitri Maex

Global CEO, Initiative at IPG Mediabrands

Dimitri is Global CEO of Initiative. Prior to this role, Dimitri was Global CEO of Reprise, Medibrands’ specialist agency dedicated to delivering integrated solutions in digital marketing and e-commerce. As Global CEO of Reprise, Dimitri was responsible for helping to grow Reprise across the agency’s global network, as well as cultivating partnerships and driving the IPG open architecture platform between Reprise and Mediabrands’ full-service media agencies, UM and Initiative. Dimitri has a background in data analytics, extensive experience in managing creative agencies and a passion for strategy. He is originally from Belgium and holds degrees from the University of Antwerp and the Xavier Institute of Management in India.



  • Global CEO, Initiative

    Current role

  • Global CEO, Reprise Digital