Justin Wroe

Justin Wroe serves as the Chief Executive Officer for IPG MediaBrands US since July 2022, and has previously held the position of Chief Transformation Officer. Wroe's extensive experience includes serving as Global COO and EVP - Global Managing Partner at UM Worldwide from October 2016 to July 2022, where responsibilities included leading global client engagements for major brands such as American Express, BMW, and Coca-Cola across over 50 markets. Additionally, Wroe was the President of Coca-Cola Connections Studio and has held various leadership roles within UM Worldwide and other media companies. Wroe is recognized for creating innovative agency models, managing substantial P&Ls, and fostering deep partnerships with senior marketing clients, driving growth in competitive global markets. Wroe's educational background includes a Bachelor of Science degree in Marketing from Providence College.