Manasa Maddala

Manasa Maddala is a digital marketing professional with extensive experience in managing digital acquisition and innovation strategies across multiple Southeast Asian markets. Currently serving as a Senior Associate in Paid Media (Search & Social) at IPG Mediabrands since March 2025, Manasa focuses on clients such as Premier Inn, Honda, Fentimans, Cathedral City, and Clover (Saputo). Prior experience includes a role as Senior Manager at WOOP, where leadership was demonstrated in managing B2B digital acquisitions for markets including Malaysia, Philippines, Vietnam, and Singapore. Manasa also held the position of Manager in Digital Operations, implementing Meta campaigns and enhancing traffic quality for significant clients like Abbott. Earlier career experience as a Marketing Executive at Adon Infra Projects complements a solid educational background, including a Bachelor of Science in Biotechnology from Savitribai Phule Pune University and ongoing studies in Digital Marketing at GrowthSchool.