Thamara Alejandra Morales Dinamarca

Thamara Alejandra Morales Dinamarca is an experienced professional in strategy and consulting, currently serving as the Strategy Lead at UM - IPG Mediabrands since November 2019. With a strong background in communication and media strategies, Thamara focuses on rigorous analysis of business context, competition, audience studies, and target understanding for marketing campaigns. Concurrently, Thamara works as a freelance consultant for CoEvolution IM Consulting since April 2017, where project development emphasizes strategic planning and business analytics for industrial and retail sectors. Previous roles include Head of Business Development & Innovation at Caiman Labs, Senior Consultant at EY, Brand Planner at Young & Rubicam, and Key Account Manager at Penta Analytics. Thamara holds a degree in Industrial Engineering from Universidad de Chile.