IPG Mediabrands
Zhenya Kaloyanova currently serves as Group Head Data at IPG Mediabrands since October 2022, and has a diverse background in data and analytics management. Prior experience includes roles as Data & Analytics Project Service Manager at Henkel, Head of Business Intelligence Operations at Publicis Media, and Business Intelligence Application Consultant at Mediengruppe RTL Deutschland. Zhenya also held positions such as Project Manager Business Intelligence at GroupM Germany GmbH and Junior Business Analyst at Publicis Media. An early career began with internships at Daimler AG and MANN+HUMMEL Group. Academic qualifications include an M.Sc. in International Economics and Finance and a B.Sc. in Management and Economics, both from Otto-von-Guericke University Magdeburg.
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IPG Mediabrands
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Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). Mediabrands manages approximately $40 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM and Initiative and through its award-winning specialty business units Reprise, MAGNA, Orion Holdings, Rapport, Healix and the IPG Media Lab.