Erika Vázquez Villarreal

Erika Vázquez Villarreal is a marketing professional with extensive experience in digital marketing and operations management. Currently serving as the Global Marketing Operations Manager at IPG Photonics since November 2022, Erika previously held roles at Mary Kay Global as a Digital Marketing specialist, and at Ruhrpumpen Global as a Senior Digital Marketing Specialist, where responsibilities included creating paid media strategies and generating performance reports for digital campaigns. Prior positions include Senior Digital Marketing Specialist at GP Vivienda, Digital Marketing Analyst at Famsa, and Graphic and Web Designer roles at Futurite and SysOp, with expertise in web design, user experience implementation, and e-commerce optimization. Erika holds an MBA in Marketing from Universidad Tecmilenio, a diploma in Strategic Marketing from Tecnológico de Monterrey, and dual Bachelor's degrees in Graphic Design from Universidad Autónoma de Nuevo León and Facultad de Artes Visuales.