Bill Atlee

Founder & Chief Innovation Officer at iPipeline

Bill Atlee founded iPipeline in 1995, creating the first multi-carrier network where distributors and agents could digitally access insurance quotes, check underwriting status, compare product information, and complete electronic applications through cloud-based software.

Bill’s experience personally selling over 6,000 life insurance policies gives iPipeline an inside perspective on how to create and launch software products that focus around industry behavior. He also has a unique ability to leverage his infamous stickman drawings to depict solutions to the industry’s most complex problems.

Bill began his career as a life insurance agent with Fidelity Mutual Life where he gained valuable experience in implementing tax, legal, and estate planning techniques for high net worth individuals. In 1992, he founded Direct Quote America, Inc., a nationally licensed brokerage firm that developed one of the industry’s first automated term insurance shopping services. The company enabled consumers to receive quotes and purchase insurance through a call center.

Today, Bill is a renowned industry speaker, delivering over 200 presentations a year. He is a thought leader that utilizes his decades of industry experience to deliver humor-based messages provoking the financial services industry to advance digitally. As Chief Innovation Officer of iPipeline, Bill drives innovation and go-to-market strategy based on customer needs and industry pain points.

Bill graduated with a BA in Business Administration from Westminster College.



  • Founder & Chief Innovation Officer

    January, 1996 - present