Alison Barbosa

Alison Barbosa is currently a Chef de projet eRetail média at iProspect, where they assist three major brands in defining eRetail media strategies and managing a budget of approximately €4M. Previously, Alison served as an Assistante e-Commerce & e-Retail Média at Barilla Group, optimizing marketing content and analyzing key performance indicators. Their earlier experiences include roles as a Consultante at ESCadrille Toulouse Junior Conseil and Bras Droit CEO at MyBabyFly, where they focused on digital marketing and strategic project development. Alison has also worked as Chef de projets digitaux at Datawords, managing multilingual projects for L'Oréal brands. They hold a degree in Strategic Innovation Management from TBS Education and completed a program in Digital Transformation at TBS in Barcelona.