Bethany Merchant

Bethany Merchant is an experienced media professional currently serving as VP, Media Managing Director at iProspect since January 2024. Prior roles include Vice President of Media at Merkle, Senior Director of Integrated Media and Director of Digital Audience Planning at Hearts & Science, and Digital Media Director at Merkle, where focus was placed on HBO branding and user acquisition strategies. Additional experience includes positions at PHD as Sr. Digital Strategist for prominent clients such as Starbucks and Ferrero Roche, and an Online Marketing Specialist role at Etsy. Early career experience encompasses media planning and execution at Initiative, and a marketing assistant role at Mac-Gray Services, Inc. Merchant holds a B.S. in Communication, Advertising from Boston University.