Beckie Goodfield

Beckie Goodfield serves as the Senior Director and Head of Media at Ipsos Connect and as the Country Lead for UK Media Development at Ipsos, roles held since August 2004. With expertise in both qualitative and quantitative research, Beckie leads a team dedicated to delivering custom projects and insights within the media and technology sectors. Beckie earned a Master’s degree in Market Research from Kingston University between 2009 and 2011, and attended the University of Southampton from 2002 to 2004.