Brendan Light

Brendan Light is a seasoned professional in the field of consumer insights and marketing, currently serving as the Global Head of Virtual Testing at Ipsos since September 2023, and as Managing Director at Insights To Activation since 2021. With a robust track record, Brendan has held key positions including U.S. Head of Shopper Insights at Ipsos North America and Global Managing Director of Customer Solutions at dunnhumby, managing a substantial portfolio exceeding $55 million. Brendan's expertise encompasses customer-centric insights strategies, innovative approaches to customer engagement, and leadership in various research and marketing roles across prominent companies. Brendan holds a Bachelor of Science degree in Advertising and Finance from the University of Southern California.