Daniela Rey España is a psychologist specialized in market and consumer research, currently serving as the Qualitative Director for Central America and the Caribbean at Ipsos. With solid experience in project leadership and business-oriented analysis, they have a strategic mindset focused on applying research insights to marketing strategy and decision-making. Daniela has previously held positions ranging from junior project director to senior market research consultant, leading cross-functional teams and delivering actionable insights to drive brand and business performance. They hold a Master's degree in Business Intelligence and Market Research from Universidad El Bosque and have pursued various entrepreneurial and management studies.
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