Joanne Davies is currently the Vice President, Brand Health Tracking at Ipsos Canada, a position held since 2024. Previously, Joanne served as Associate Vice President and Senior Research Director at Hotspex from 2020 to 2024, and held various senior roles at Bond Brand Loyalty and J.D. Power between 1998 and 2018. With a strong background in research management spanning over two decades, Joanne has contributed significantly to the industry through positions at The NPD Group and SurveySite Market Research. They are also pursuing a Bachelor of Arts in Communications and Psychology at Wilfrid Laurier University.
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