Katharine Zhou

Katharine Zhou is an accomplished Managing Director at Ipsos, overseeing operations in Singapore and leading the Ipsos Marketing Quantitative business across 14 markets in the Asia Pacific. With a focus on key accounts and strategic management, Katharine has significant experience in the Consumer Packaged Goods (CPG) sector, having previously managed CPG business in China. Additionally, Katharine has provided invaluable consulting services for global CPG accounts, specializing in new product development and volumetric forecasting. Prior to her tenure at Ipsos, Katharine worked as a Regional Analyst at GfK, supporting Telecom clients with retail audit services. Katharine holds a Master of Business in Marketing from Nanyang Technological University Singapore, and received education at Shanghai Jiao Tong University.