Mario Paic is the Chief Data & Research Officer for Audience Measurement at Ipsos, a position held since 2020. Previously, they developed the first independent Television Audience Measurement service in Croatia while working at Mediana from 2001 to 2002. Throughout their tenure at Ipsos, Mario has advanced to roles including Global Head of Data Science, overseeing a team responsible for cutting-edge audience measurement solutions. They have successfully built key relationships with major industry stakeholders and played a pivotal role in enhancing Ipsos' audience measurement capabilities globally. Mario continues their education in Economics at the University of Zagreb.
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