Rachel Zhou is a seasoned insights practitioner with over a decade of experience in helping clients achieve business goals. They currently serve as the Director of Brand Health Tracking at Ipsos, leading efforts to empower market research through innovative technology. Previously, Rachel held roles as Research Director at Hall & Partners, Market Insights Director at 6Estates, and Senior Research Manager at Blackbox Research, among others. Rachel is also pursuing a Master's degree in Marketing at the University of Melbourne.
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